Lupa Osteria

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The tailored access journey delivered impressive results:

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• 70,000+ App Downloads within the first 8 weeks

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• 2.9 Million WiFi Logins in the first six months

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• 650,000+ CRM Records collected with a 90% marketing opt-in rate, ensuring data was POPIA-compliant

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With these capabilities, McDonald’s successfully enhanced digital engagement across its locations, increasing app interaction, customer loyalty, and meaningful CRM data acquisition.