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The Baron Group
Results
Challenge
WORLDWIDE
WORLDWIDE
The tailored access journey delivered impressive results:
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70,000+ App Downloads within the first 8 weeks
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2.9 Million WiFi Logins in the first six months
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650,000+ CRM Records collected with a 90% marketing opt-in rate, ensuring data was POPIA-compliant
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With these capabilities, McDonald’s successfully enhanced digital engagement across its locations, increasing app interaction, customer loyalty, and meaningful CRM data acquisition.
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